Collier County Tourism Shows Visitor, Spending Increases in May

Naples, Fla.(June 27, 2017) – Visitors to Collier County in May increased slightly over May 2016 with 137,200 staying in paid lodging. At the same time, the occupancy rate for the month was slightly down. That’s attributed to a softening in the group meetings market and more families and groups of friends visiting with higher numbers of people per room.

May visitors also spent more this year than last, bringing a total economic impact of over $166 million, nearly 7% above May 2016. Visitation has been up every month so far this year except January, when an El Nino weather pattern brought unusually heavy winter rains and temperatures up north were higher than usual.

“The best news from our May research was the positive forward-looking report we heard from lodging managers who report their three-month forward reservation levels as up or the same over last year,” said Jack Wert, executive director of the Naples, Marco Island, Everglades Convention and Visitors Bureau. “This indicates that our summer vacation business should stay in the positive range.”

More Floridians and residents of the Southeast and Midwest visited this May than last, but the biggest increase came from visitors west of the Mississippi. There were drops in May visits from the Northeast, Canada and Europe.

From January through May, the county has welcomed 887,700 visitors, resulting in a total economic impact from tourism of $1.14 billion.

About Naples, Marco Island, Everglades Convention and Visitors Bureau
The Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB) is the official tourism marketing and management agency for Collier County, Florida, known as Florida’s Paradise Coast. The CVB produces the area’s ongoing destination marketing campaigns, tourism website and visitor guides, and provides information and assistance for travel media, group conference, meeting and sports event planners, tour operators, and travel agents. Tourism is the key economic engine for Collier County. More than 1.8 million visitors annually provide an economic impact of nearly $2 billion and support over 37,000 local jobs. Ongoing destination marketing by the CVB is the key driver of visitation resulting in short-term stays in paid lodging that collect the Collier County Tourism Development Tax, which pays for beach renourishment, destination marketing, county museums, and cultural and event grants.

For more information about Collier County Tourism, call the visitors bureau at 239-252-2384. For information on vacationing or holding meetings in the destination, visit For information about bringing a sports event to the area, visit Follow the destination on Twitter and Instagram @ParadiseCoast, and on Facebook at

Media Contacts:
JoNell Modys, [email protected], 239-252-2425
Jack Wert, [email protected], 239-252-2402

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